Wow! Is it really April already? Has the first three months of 2015 passed that quickly?! Here's a quick look at some of the best branded content from the month of March...
Marriot: The Two Bellman
Last September, Marriott went all in on content with the launch of a 65-person content studio. In March, we started to see those efforts really pay off with the release of Two Bellmen, a 17-minute action-comedy film that’s beautifully shot and immensely entertaining. It has nearly 5 million views since its March 10 release, and even better, the film has YouTube commenters in awe—and drooling a little bit over William Spencer and Caine Sinclair, the two bellmen protagonists.
CreativeLive: Photoshop Experts Open Photoshop 1.0
CreativeLive, an online hub of creative workshops, struck viral gold in March when they celebrated Adobe Photoshop’s 25-year anniversary by challenging a bunch of Photoshop experts to use Photoshop 1.0. It’s a textbook example of knowing how to geek out with your target audience and will make anyone who remembers using an early Mac get all nostalgic. With 1.4 million views on YouTube so far, it’s a big win.
States United to Prevent Gun Violence: Guns With History
Gun safety advocacy groups are faced with a colossal challenge: Owning a gun increases the risk of homicide, suicide and intentional death, yet 60 percent of Americans still believe owning a gun will make them safer. In an attempt to change some minds, the nonprofit States United to Prevent Gun Violence set up a “gun store” in NYC, only to regale shoppers with the tales of the accidental death that each gun caused. It’s a powerful video—one that’s accumulated nearly 4 million views in just two weeks— and definitely something I’m going to revisit when I inevitably get into a drunken argument with half my family over gun safety laws this weekend.
The gold standard for viral brand videos is Dove’s Real Beauty sketches, which, two years ago, generated nearly 30 million views in the first 10 days after they went live. But in March, Durex gave Dove a run for its money with “#Connect,” a video that parodies Dove’s style while introducing a “sexy new smartphone technology” to tech-addicted couples. Since March 11, it’s racked up over 36 million views on YouTube, and while you see the joke coming a mile away, it still hits the spot. (No pun intended.)
Microsoft’s Collective Project: Robert Downey Jr. Delivers a Real Bionic Arm
There's usually one video that will make you cry a little. May I present Robert Downey Jr., dressed as Iron Man, delivering a prosthetic arm to an awesome 7-year-old boy named Alex. By the time the big Iron Man hand grasps the little Iron Man hand, you’re probably going to lose your s**t.
A selection from an original list compiled by Joe Lazauskas at Contently.